PPC & paid search
Look beyond the click.
If you are paying for traffic, you need to understand the search, the landing page and what happens after the click.
Discuss your projectWe look at the whole enquiry path before treating a campaign as a collection of keywords. An ad can be doing its job while an unclear offer, weak landing page or slow response wastes the opportunity.
What we look at
- What the person searching is actually trying to solve
- Whether the ad and landing page make the same offer
- How enquiries are recorded and followed up
What the work can include
- An agreed campaign, keyword and message approach
- A landing-page and measurement review
- Campaign management and reporting within the agreed scope
Reporting should separate traffic from enquiries and make the next decision easier. We review what people searched for, what they responded to and what the team learns from those conversations.
Scope & costs
Media is separate and agreed before launch, then paid directly to Google. Management fees are confirmed in a proposal. Additional channels, new landing pages and major tracking work are separately scoped. Results are not guaranteed.