Outreach & follow-up
Give people a reason to reply.
You need a reason to contact someone, something relevant to say and a plan for the reply.
Discuss your projectOutreach works backwards from the people your offer can help. We define the audience, develop the messages and agree how the team will respond. That avoids sending activity into a process that is not ready for it.
What we look at
- Who the offer is relevant to and why
- The source and permitted use of contact information
- Who handles replies, questions and the next conversation
What the work can include
- Audience and message development
- An approved outreach and follow-up sequence
- A handover into your sales process
The work is specific to the audience and the offer. Messages and contact lists are approved before sending, and follow-up belongs to a named person or process.
Scope & costs
Consent and compliance checks come before sending. Software, licensing and third-party data costs are separate. Scope and fees are confirmed in the proposal.