---
title: Fractional CRO | OTOT
description: Marketing has its numbers. Sales has its pipeline. You are left joining the dots.
---

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Fractional CRO

# Join up marketing, sales and follow-up.

Marketing has its numbers. Sales has its pipeline. You are left joining the dots.

[Discuss your project](https://www.otot.com.au/contact/?hsLang=en-au)

A fractional Chief Revenue Officer engagement puts senior commercial attention across the whole journey. Ian helps the business agree its priorities and connect marketing, sales, CRM and customer experience.

## What we look at

- Where demand, sales and delivery stop connecting
- What the pipeline can tell you, and what it cannot
- Which decisions keep waiting for the owner

## What the work can include

- A diagnosis of the commercial constraints
- Shared priorities and defined responsibilities
- A reporting and decision-making rhythm for the engagement

The work can include the proposition, lead generation, sales process and retention. We agree what needs fixing first and how to involve the people already doing the work.

## Scope & costs

Time commitment, decision authority, deliverables and fees are agreed for the engagement. Revenue goals, measurement and the limits of the role are set with your team.

See the work

## A full route to market.

Panelhome’s founder-led venture connects audience research, the offer, brand, marketing, enquiries, sales follow-up and delivery planning.

[Read the Panelhome story](https://www.otot.com.au/work/panelhome/?hsLang=en-au)

## Useful questions before you decide

- [When does a business need a fractional CRO?](https://www.otot.com.au/guides/when-to-hire-a-fractional-cro/?hsLang=en-au)

Your business situation

## See the founder-led growth approach

See how the service connects with the wider decisions, delivery and responsibilities in your business.

[Explore the approach](https://www.otot.com.au/solutions/founder-led-growth/?hsLang=en-au)

## Have a project in mind?

Tell us about the business and what needs to change. We’ll help define the work, the priorities and a way forward.

[Discuss your project](https://www.otot.com.au/contact/?hsLang=en-au)

[![OTOT](https://www.otot.com.au/hubfs/raw_assets/public/otot-november-2026/assets/otot-logo-footer.svg)](https://www.otot.com.au/?hsLang=en-au)

Ian & Neil. Hands-on.

Strategy, brand & marketing.  
 Operations, consulting & delivery.[ian@otot.com.au](mailto:ian@otot.com.au)

[Who we help](https://www.otot.com.au/solutions/?hsLang=en-au)[Guides](https://www.otot.com.au/guides/?hsLang=en-au)[What we do](https://www.otot.com.au/services/?hsLang=en-au)[Client stories](https://www.otot.com.au/work/?hsLang=en-au)[Products](https://www.otot.com.au/products/?hsLang=en-au)[Meet OTOT](https://www.otot.com.au/about/?hsLang=en-au)

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