Brand & positioning
Make the offer clear.
Your business has changed. The way you describe it may not have caught up.
Discuss your projectA prospect sees the website, hears a sales pitch and reads a proposal. If each tells a different story, they are left to decide what you actually stand for. We help get the offer and the language into a form your team can use.
What we look at
- Who you want to reach, and what matters to them
- What makes your offer meaningfully different
- Which claims you can support with real evidence
What the work can include
- Positioning and a clear description of the offer
- Core messages for the website and sales conversations
- Visual direction, logo work where needed and a short brand guide
The aim is consistency: a customer recognises the same business wherever they meet it. A brand project can stand alone or provide the brief for a website and marketing plan.
Scope & costs
Scope, assets and review rounds are agreed before work starts. Campaign management and additional production are quoted separately.
See the work
Three brands.
A clearer direction.
How the strategy for JH Fox, Mark Leonard Plumbing and Backflow Prevent shaped distinct audiences, brand direction and JH Fox’s working website.
Read the three-brand storyUseful questions before you decide
Your business situation
Planning a new brand or offer?
See how the service connects with the wider decisions, delivery and responsibilities in your business.
Explore the approach