---
title: Strategic Essays on Operations and Technology | OT:OT | custom objects
description: "custom objects | Read OT:OT's Essays: A collection of articles that dives deep into digital transformation, tech operations, and strategic growth. Insightful and actionable content to drive real change."
---

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# Tech Advisory Insights & Research

Strategic perspectives on digital transformation, enterprise architecture, and technology leadership from OT:OT's expert consultants.

[![](https://www.otot.com.au/hubfs/AI-Generated%20Media/Images/Learn%20how%20adding%20context%20to%20CRM%20data%20transforms%20insights%20into%20action%2c%20enhancing%20decisionmaking%20and%20customer%20engagement-1.jpeg)](https://www.otot.com.au/essays/nourishing-your-data-why-you-need-to-provide-context-to-your-data)

### [Nourishing your data - why you need to provide context to your data](https://www.otot.com.au/essays/nourishing-your-data-why-you-need-to-provide-context-to-your-data)

[Read more -\>](https://www.otot.com.au/essays/nourishing-your-data-why-you-need-to-provide-context-to-your-data)

[![An image of a digital platform interface showing different tools and features for data architecture and team collaboration within a business organisation.](https://www.otot.com.au/hubfs/AI-Generated%20Media/Images/An%20image%20of%20a%20digital%20platform%20interface%20showing%20different%20tools%20and%20features%20for%20data%20architecture%20and%20team%20collaboration%20within%20a%20business%20organizat.jpeg)](https://www.otot.com.au/essays/aligning-teams-with-hubspot-data-architecture-guide)

### [Aligning Teams with HubSpot: Data Architecture Guide](https://www.otot.com.au/essays/aligning-teams-with-hubspot-data-architecture-guide)

[Read more -\>](https://www.otot.com.au/essays/aligning-teams-with-hubspot-data-architecture-guide)

[![Learn how junction objects and associations enhance CRM data management and improve business relationships for better outcomes.](https://www.otot.com.au/hubfs/AI-Generated%20Media/Images/Learn%20how%20junction%20objects%20and%20associations%20enhance%20CRM%20data%20management%20and%20improve%20business%20relationships%20for%20better%20outcomes.jpeg)](https://www.otot.com.au/essays/the-power-of-effective-junction-objects-and-associations)

### [The Power of Effective Junction Objects and Associations](https://www.otot.com.au/essays/the-power-of-effective-junction-objects-and-associations)

[Read more -\>](https://www.otot.com.au/essays/the-power-of-effective-junction-objects-and-associations)

[![Why every business needs at least one custom object (and more!)](https://www.otot.com.au/hubfs/AI-Generated%20Media/Images/Why%20every%20business%20needs%20at%20least%20one%20custom%20object%20and%20more.jpeg)](https://www.otot.com.au/essays/why-every-business-needs-at-least-one-custom-object-and-more)

### [Why every business needs at least one custom object (and more!)](https://www.otot.com.au/essays/why-every-business-needs-at-least-one-custom-object-and-more)

[Read more -\>](https://www.otot.com.au/essays/why-every-business-needs-at-least-one-custom-object-and-more)

[![](https://www.otot.com.au/hubfs/AI-Generated%20Media/Images/Common%20Data%20Schema%20Mistakes%20in%20HubSpot.jpeg)](https://www.otot.com.au/essays/common-data-schema-mistakes-in-hubspot)

### [Common Data Schema Mistakes in HubSpot](https://www.otot.com.au/essays/common-data-schema-mistakes-in-hubspot)

[Read more -\>](https://www.otot.com.au/essays/common-data-schema-mistakes-in-hubspot)

[![](https://www.otot.com.au/hubfs/AI-Generated%20Media/Images/The%20image%20is%20a%20visual%20representation%20of%20the%20HubSpot%20Data%20Architecture%20Best%20Practices%20outlined%20in%20the%20text.jpeg)](https://www.otot.com.au/essays/5-critical-hubspot-data-architecture-best-practices)

### [5 Critical HubSpot Data Architecture Best Practices](https://www.otot.com.au/essays/5-critical-hubspot-data-architecture-best-practices)

[Read more -\>](https://www.otot.com.au/essays/5-critical-hubspot-data-architecture-best-practices)

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