---
title: Strategic Essays on Operations and Technology | OT:OT | CRM issues
description: "CRM issues | Read OT:OT's Essays: A collection of articles that dives deep into digital transformation, tech operations, and strategic growth. Insightful and actionable content to drive real change."
---

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# Tech Advisory Insights & Research

Strategic perspectives on digital transformation, enterprise architecture, and technology leadership from OT:OT's expert consultants.

[![](https://www.otot.com.au/hubfs/AI-Generated%20Media/Images/The%20image%20depicts%20a%20modern%20office%20environment%20filled%20with%20employees%20engaged%20in%20various%20tasks%20each%20surrounded%20by%20multiple%20computer%20screens%20displaying%20different%20software%20platforms%20One%20employee%20focused%20intently%20on%20a%20screen%20has%20a%20frustrated%20expression%20as.png)](https://www.otot.com.au/essays/the-system-fragmentation-trap-why-best-of-breed-could-kill-your-capital-raise)

### [Why "Best of Breed" Could Kill Your Capital Raise](https://www.otot.com.au/essays/the-system-fragmentation-trap-why-best-of-breed-could-kill-your-capital-raise)

[Read more -\>](https://www.otot.com.au/essays/the-system-fragmentation-trap-why-best-of-breed-could-kill-your-capital-raise)

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### [10 Signs Your CRM Data Model Needs Restructuring](https://www.otot.com.au/essays/10-signs-your-crm-data-model-needs-restructuring)

[Read more -\>](https://www.otot.com.au/essays/10-signs-your-crm-data-model-needs-restructuring)

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